En el corazón de Malasaña (Madrid) tuvo lugar la presentación de la colección NIKELAB X OR: una serie de prendas que combinan la innovación de Nike y la visión creativa de Oliver Rousteing, trasladando la estética y el espíritu deportivo de los jugadores de fútbol al terreno urbano. Sabemos que el diseñador francés ama la silueta femenina, […]
Category: Marketing and Fashion
On the road
Sometimes I have the feeling that Spanish Fashion is just like an entelechy, like a Prada shopwindow in the desert, that no one can experience. What happens when something as powerful as Prada is dragged out its conventional context? And what about confronting a symbol of the actual consumption in an uninhabited landscape? And how […]
If it´s monday, this must be Zara.
If it´s Tuesday this must be Belgium, is a 60´s comedy directed by Mel Stuart about a group of tourists who visit seven countries in eighteen days, in a organized tour. The frenetic rhythm of the journey, makes it difficult to enjoy the different places. This rhythm is quite similar in fashion. The tourists get […]
Carmen March, the bravest.
I´ve worked in Advertising in different glamorous areas as tobacco brands, supermarkets, assurance companies, banks, and automobiles, always keeping an eye in Fashion, and wondering why they don´t invest in Communication, at least not only the biggest brands; don´t you think Communication is always necessary? Cortefiel needs were quite demanding and in the latest Advertising […]
Is Don Algodón Back?
This is a Don Algodón t-shirt. It was a present of my mother. She gave it to me nine years ago, so she was really advanced to the message t-shirts trend. When I read the letters of this famous song of the 80´s group Rubi y los Casinos, “I had a boyfriend who played in […]
Maison Martin Margiela for H&M
No soy muy fan de estas campañas de marketing que se organizan en torno al diseñador de turno para vender la idea de que todos podemos tener prendas de diseño a un precio asequible. La primera vez que lo hicieron en 2004 con Karl Lagerfeld, hubo gran expectación, y las colas de espera fueron kilométricas, […]
Sterling Cooper smells like smoke, perfume and cognac. Ideas have a long trajectory and smart executives know how to sell them. The creative people have ego, but they have brilliant minds so they´re allowed to show it. Digital treatment doesn´t exist, so as the laser printer, but executions are solved and Advertising, not only creates […]