I´m a Publicist and Fashion Writer who strongly believe in the value of persistence, the power of images and the trusting of instincts. I use to write at 6 am, because I think that´s a time of absolute silence and infinite possibility.
After working in Advertising for ten years (Havas Worldwide and Scholz&Friends) for different clients such as BBVA, Peugeot or Línea Directa; I realized I couldn´t ignore my real vocation anymore, so I oriented my communication background into Fashion thanks to an Executive MBA at ISEM Fashion Business School (University of Navarra).
I moved to London where I worked in the creation and execution of the Communication Strategy working alongside Creative Director of the company Alexis Barrell in all stages of creating and realizing the AW14 collection, leading up to the London Fashion Week Show. Since I came back to Madrid, I´m writing for Metal Magazine, an independent publishing project with a curious eye and an international spirit, a heady mix of fashion, photography and art whose pages can boast some of the hottest talents of the moment.
My last adventure came up one year ago, during a professional collaboration with the antique textiles shop Europa Europa, founded in 1987, where I discovered an amazing world and a whole new passion: ANTIQUE LACE. I think this is the beginning of something, and I hope you enjoy it as much as I do.